Released on = May 2, 2007, 4:44 pm

Press Release Author = Damien Kelly / Go Advertising Limited

Industry = Internet & Online

Press Release Summary = Dublin, Ireland, April 30, 2007 - Providing customers with
direct access to different retailer sites, the recently started Internet search
guide theatre-tickets-deals.com aims at both enhancing customer orientation and
forcing market competition. The site's search feature presents a variety of results
from alternative providers.

Press Release Body = Users navigate theatre-tickets-deals.com along six different
categories like Classical Theatre, Kids' Theatre, and London Musicals. In addition
to general information about the topic, each category related page contains links to
the search feature that instantly shows a list of results without any further
specifying the keywords. From there, users can access retailer sites, each in a new
window. As a result, it becomes possible to arrange windows in such a way that
offers from different sites can be compared directly.

"Our job is to provide customers with the information they want and with the
guidance they need," stated Keith Williams, the site's marketing executive.
Following Williams, an important side effect of this is the fact that the more
people become aware of different offers, the more competition is to be found within
the theatre ticket sector. He underlines that "increasing competition means
decreasing prices. Therefore, we serve our users twice, in finding real bargains and
in dropping prices or improving services".

A team of search engine experts is constantly monitoring the theatre ticket market
to discover new offers. By adding the latest results in time,
theatre-tickets-deals.com seeks to establish a simultaneous connection between offer
and demand, so that actions on the suppliers' side can lead to direct responses from
the consumers' and vice versa. As shown by the first user feedbacks, many people had
not been aware of most options provided like getting a discount on a hotel room when
buying a theatre ticket or on additional tickets when buying tickets for more than
one show.

Launched in the beginning of 2007, the Internet search guide
www.theatre-tickets-deals.com belongs to the European network of vertical sites
www.betterdeals.co.uk. The network's team of passionate Internet professionals
pursue the objective of providing guidance through the increasing offer of
electronically presented information, products, and services. Go Advertising
Limited, Dublin, creates and manages the activities of betterdeals.co.uk since the
end of 2003.
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Web Site = http://www.theatre-tickets-deals.com

Contact Details = Brighton House
121 Lower Rathmines Road
Dublin 6 (Ireland)

0035-314-966-672
pr@betterdeals.co.uk